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If you’ve ever managed inventory for a sports publisher, app, or live scores platform, you’ll know one thing for sure, this is not a quiet corner of the web. Sports audiences are active, loyal, and global. From football supporters across Europe following every match update to cricket fans
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If you’ve worked with shopping, coupon, or discount platforms, whether websites, catalogues, or apps you already know that this is one of the most dynamic corners of digital publishing. Unlike many other content categories, commerce-driven audiences come with clear intent. They’re not browsing to pass time, they’re
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Experiencing a black screen in your rewarded video ads? A bug affecting in-stream creatives spiked in July 2025, disrupting ad delivery and user rewards. Learn what’s causing it, how to fix it in Google Ad Manager
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Google’s Offerwall, available through AdSense and Ad Manager, is starting to appear more frequently across user experiences on the open web. The most important thing to understand is its potential to unlock access to rewarded demand for a broader range of publishers. But is it truly optimal? Doesn’t