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You may occasionally notice an invalid activity deduction in your dashboard. This can raise questions: What does it mean? Is any action required? Should you be concerned? In this article, we explain in simple terms what invalid activity, also known as invalid traffic or IVT, means, why deductions happen, and
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In October 2023, the digital advertising landscape saw the introduction of new triggers for interstitial ad displays, specifically within Google AdSense and Ad Manager platforms. A significant addition is the 'unhide tab interstitial,' which initiates an ad when a user returns to a previously opened browser tab. Alongside