Monetisation Trends
6 posts
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Case study in progress
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Google’s Offerwall, available through AdSense and Ad Manager, is starting to appear more frequently across user experiences on the open web. The most important thing to understand is its potential to unlock access to rewarded demand for a broader range of publishers. But is it truly optimal? Doesn’t
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The Challenge: Falling Ad Revenues for Recipe Publishers Let’s be honest. Traditional display ads aren’t what they used to be. After a short-lived COVID-era boom, publishers are now dealing with shrinking demand for banner ads, declining ad performance, and shorter attention spans driven by platforms like TikTok, YouTube,
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AI is one of the most talked about topics nowadays. Let's take a look at how it evolved and what role it played in the digital advertising ecosystem landscape, going back, when the boom of digital advertising started. AI evolution in advertising ecosystem 2000s: Birth of programmatic advertising
