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If you’ve ever managed inventory for a sports publisher, app, or live scores platform, you’ll know one thing for sure, this is not a quiet corner of the web. Sports audiences are active, loyal, and global. From football supporters across Europe following every match update to cricket fans
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If you’ve worked with shopping, coupon, or discount platforms, whether websites, catalogues, or apps you already know that this is one of the most dynamic corners of digital publishing. Unlike many other content categories, commerce-driven audiences come with clear intent. They’re not browsing to pass time, they’re
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The Challenge: Falling Ad Revenues for Recipe Publishers Let’s be honest. Traditional display ads aren’t what they used to be. After a short-lived COVID-era boom, publishers are now dealing with shrinking demand for banner ads, declining ad performance, and shorter attention spans driven by platforms like TikTok, YouTube,