Google’s Offerwall, available through AdSense and Ad Manager, is starting to appear more frequently across user experiences on the open web. The most important thing to understand is its potential to unlock access to rewarded demand for a broader range of publishers.

But is it truly optimal? Doesn’t it cause high bounce rates? Could it harm the integrity of online products? And are there alternatives that give publishers more control and insight into user behavior?

My name is Simon Krajniak, as a founder of Nuwara Labs, I’ve personally led over 100 integrations of rewarded ads across multiple content verticals on five continents. This is everything I’ve learned about content locking and offerwall experiences.