Archive
Browse the complete archive of 19 posts.
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Google’s Offerwall, available through AdSense and Ad Manager, is starting to appear more frequently across user experiences on the open web. The most important thing to understand is its potential to unlock access to rewarded demand for a broader range of publishers. But is it truly optimal? Doesn’t
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The Challenge: Falling Ad Revenues for Recipe Publishers Let’s be honest. Traditional display ads aren’t what they used to be. After a short-lived COVID-era boom, publishers are now dealing with shrinking demand for banner ads, declining ad performance, and shorter attention spans driven by platforms like TikTok, YouTube,
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As we move through 2025, more web publishers are starting to take a serious look at AdSense Offerwall, a feature that began gaining traction in late 2024.
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How to Use the Locker Selector (HTML Element Locator) Plugin 1. Install the Chrome plugin. 2. Run the plugin by clicking on Enable. 3. Hover over the element you wish to lock with a short ad. 4. Click on the element. 5. Copy its unique identifier. 6. Go to the
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This documentation covers the methods for integrating content lockers with Rewarded Ads on your website. If you have any questions or uncertainties, please contact your account manager — they'll be happy to assist you. Standard triggering (recommended) STEP 1: Include script Insert following script into the head of your
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AI is one of the most talked about topics nowadays. Let's take a look at how it evolved and what role it played in the digital advertising ecosystem landscape, going back, when the boom of digital advertising started. AI evolution in advertising ecosystem 2000s: Birth of programmatic advertising
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In the world of online advertising, two popular platforms frequently come up in conversations among publishers and advertisers – Ad Exchange and Google AdSense. Both serve as bridges connecting publishers who want to monetize their content and advertisers looking to reach a targeted audience. While they share this common goal, they
